Inside the build
We don't think you should fund a deck. We think you should fund a verifiable opportunity. Here's what we know — and what we still owe.
US trade businesses (NAICS 23 + 238 sub-codes).
SAM at $39/mo · 410K reachable shops with bank feeds.
Of those shops have no bookkeeper today.
Three things have to be true at once: trade-ops visual credibility, AI-bookkeeping product depth, and sub-$50 pricing. Nobody sits there.
Trade-ops. $129–$400/mo. Bookkeeping is bolt-on; QBO underneath.
AI-books depth. Geometric tech-sans, mint pastel — built for SaaS founders. Not the truck.
$200–500/mo human bookkeepers. Slow turnaround. Don't tag your jobs.
Trade-aware. AI-deep. $39/mo. The empty quadrant — by design.
Not a round to "see how it goes." A round that ships a Plaid-fed, LLM-categorized, QBO-export-clean MVP in 75 days.
| Use of funds | Amount |
|---|---|
| Engineering contractor (6-month MVP) | $9,000 |
| Plaid Production tier (first 1,000 accounts) | $5,000 |
| LLM categorization budget (300 accounts × 6 mo) | $4,000 |
| GLBA / CFPB §1033 compliance setup | $8,000 |
| Trade-publication advertising | $5,000 |
| Reserve | $4,000 |
| Total | $35,000 |
Audit gap, disclosed
The PE evaluation completed at 7.1/10 — FUND. The standard NLT Labs process pairs every FUND decision with a red-team memo. For BlueLedger, the red-team memo is currently null.
What that means: a synthetic-FUND patch is in place to keep validation moving, but no external pitch goes out until the memo lands. If you're reading this as a prospective angel, ask us for the memo. If we don't have it yet, the answer is "not until we do."
We'd rather lose the pitch than fund off a half-audit.