BlueLedger Waitlist

For HVAC, plumbing, electrical & trade contractors

Your books. Your jobs.
Zero paperwork.

BlueLedger is the AI bookkeeper that thinks in jobs, not journal entries — built for the 1.7M US trade businesses QuickBooks forgot. $39/mo. 60-day trial. No bookkeeper required.

Join the waitlist — it's free to start See how it works
QuickBooks sees rows general_ledger.csv
DATEMEMOAMOUNT
04/29Lowes — pvc fittings$48.13
04/29Shell — fuel$67.40
04/30Ferguson — supply$312.55
04/30Deposit — chk #2204+$1,820.00
05/01Home Depot — fittings$22.10
05/01Sunoco — fuel$54.20

Six rows. No idea which job lost money. You'll know in March, when it's too late to bill back.

BlueLedger sees jobs jobs.live
Whitfield — water-heater swap
4 expenses · 1 deposit Margin 62%
Cassidy — bathroom rough-in
3 expenses · open Margin 31%
Reyes — slab leak emergency
2 expenses · open Margin 9%

Same six rows. Now you know Reyes lost money before you've packed up.

The trades-sized hole in bookkeeping

QuickBooks was built for accountants. BlueLedger was built for the truck.

1.73M

US trade businesses — HVAC, plumbing, electrical, contracting — that don't fit a generalist bookkeeping app.

73%

Of them have no bookkeeper. Receipts go in the truck visor; the ledger gets reconciled at 11 p.m. on a Sunday.

$4–12K

Lost per year per shop to mis-billed jobs, missed reimbursements, and tax mistakes nobody caught until April.

Three flows. One job-aware ledger.

Connect your bank. Tag a job once. We do the rest.

01

Bank in, jobs out

Plaid pulls your transactions every night. Our model categorizes them into the trade-specific buckets QuickBooks doesn't have: supplier credit, fuel-by-truck, pulled permits, dump fees.

Job margin is recalculated on every transaction.

02

Job-tag once

On the truck, in the cab, between jobs: a 4-tap mobile flow tags ambiguous expenses to the right job. The model learns your supplier patterns after week two — most expenses go untouched.

Week 2 auto-tag rate climbs to 78%+.

03

Export to your CPA

One-click QuickBooks Online export at quarter-end. Your CPA gets a clean GL; you get a margin-by-job report you can actually read on your phone.

CPA-clean export, every quarter.

Built for the truck, not the desk

If you've ever guessed which job ate your week, this is for you.

A 1- to 5-person shop

  • • You run HVAC, plumbing, electrical, or general contracting.
  • • You bill by the job — not by the hour, not by the seat.
  • • You don't have a bookkeeper, and the one you tried quit at month three.
  • • You'd rather lose a tooth than open QuickBooks on a Sunday.

Not a fit (yet)

  • • 20-truck fleets — try ServiceTitan instead.
  • • You already love your QuickBooks workflow.
  • • You bill T&M only, with no materials pass-through.
  • • You need full-blown payroll today — that's our Pro tier, post-launch.

One price. No seats. No upsell.

$39/mo. After a 60-day trial. That's the whole pricing page.

BlueLedger

Launch price
$39/mo

60-day trial. Then $39/mo. Cancel any time.

  • ✓ Plaid bank feeds, all your accounts
  • ✓ Job-aware AI categorization
  • ✓ Margin-by-job, live
  • ✓ One-click QuickBooks Online export
  • ✓ Mobile receipt-tag flow
Join the waitlist

Jobber

$129/mo

Great scheduler. Bookkeeping is bolt-on; you still need QBO underneath.

QBO + Live Bookkeeping

$290/mo

A real human bookkeeper. Doesn't know your trade. Doesn't tag your jobs.

Bench / Pilot

$200–500/mo

Outsourced. Slow turnaround. Built for SaaS founders, not shops.

Doing nothing

$4–12K/yr

What 73% of trade shops are paying right now in mistakes they don't see.

Where we are, honestly

Built and validated by NLT Labs · open seed round.

What's done

  • • PE evaluation complete (FUND, 7.1/10)
  • • 1.73M trade-business market sized; $192M SAM modeled
  • • Competitive landscape mapped — QBO, Jobber, ServiceTitan, Digits, Puzzle
  • • POC director brief written; demo site live (you're on it)

What's next

  • • Red-team memo (audit gap flagged — fixing before any external pitch)
  • • 60-day waitlist push via Plumbing Perspective & ContractorMag
  • • 75-day MVP build: Plaid + LLM categorization + QBO export
  • • 50 design-partner shops on free trial

18 months from here to month-17 breakeven

Honest timeline. Honest economics. $35K seed, 75-day MVP.

01

Validate

60 days · $5K

500 waitlist + 25 calls

02

Build MVP

75 days · $14K

50 design partners on trial

03

Paid launch

6 months · $11K

200 paid · 28% trial→paid

04

Scale + Pro tier

12 months · $5K reserve

2,000 paid · LTV:CAC 10:1

Early-bird waitlist

$39/mo, locked for life — for the first 500 shops on the list.

We'll email you the day the 60-day trial opens. No fake countdown, no upsell drip — just a one-line note.

It's free to start. We'll email you when the 60-day trial opens. No spam, no resale — Built and validated by NLT Labs · open seed round.